The Fintech Brief | Enterprise AI, the safe way

A NEWSLETTER AFFILIATED TO

LEADERSHIP MOVE 📌

Liberis appoints Rob Fairfield as CEO to drive AI-led growth

Liberis has named Rob Fairfield as its new CEO, succeeding Rob Straathof, who becomes Board Advisor and Chairman of the Partner Committee.

Fairfield, COO since 2020, takes the helm as Liberis looks to accelerate global expansion and multi-product platform development. The company now operates in 15 countries with 48 strategic partners—including eBay, Elavon, and Clover—with access to over 1.2 million small businesses worldwide.

With 2025 priorities focused on scaling its AI-powered platform and strengthening global partnerships, Liberis is redefining the competitive edge in embedded finance.

The company is doubling down on intelligent, personalised funding solutions for SMBs—leveraging AI-driven data models to deliver tailored financial experiences at scale.

This approach combines the breadth of partner reach with precision personalisation, signalling that the future of embedded finance lies in data-led relevance and customer-centric innovation.

👉 Read the press release here

Industry Trends & Innovation 💡

FINANCIAL REGULATION

Embedded Finance Shifts as CFPB Alters Funding and Regulatory Priorities

Embedded finance and automated lending are facing reduced growth and increased uncertainty due to the Consumer Financial Protection Bureau’s scaled-back funding and regulatory shifts under the Trump administration. For anyone working in fintech or banking, this means closer attention to compliance, more cautious expansion, and a need to reassess open banking strategies.

AI LENDING AUTOMATION

Lendflow Launches AI Automation Suite to Optimise Embedded Lending Operations at Scale

Lendflow Automate offers lenders over 50 AI-powered agents that streamline embedded lending by handling applicant engagement, document collection, and risk analysis across voice, chat, and email—saving 500 hours of talk-time weekly. Lenders benefit from reduced operational costs and higher conversion rates. This hands-off, data-driven approach empowers fintech teams to focus on growth.

DIGITAL BANKING INNOVATION

Credit Sesame Partners With Green Dot to Enhance Sesame Cash Digital Banking Services

Credit Sesame’s partnership with Green Dot means Sesame Cash users can now access FDIC-insured accounts and soon, credit-building features tied to everyday debit purchases—not just traditional loans. If you want a more hands-on approach to managing credit and savings, these upcoming tools stand out.

STRATEGIC PARTNERSHIPS

Google Cloud and Wells Fargo Team Up to Deploy AI Agents At Scale

Google Cloud’s partnership with Wells Fargo brings AI agents into everyday banking operations, allowing staff to automate workflows, respond faster to client queries, and gain real-time market insights.

By developing secure, purpose-built AI using Agentspace, employees can tackle complex tasks while maintaining compliance and transparency. For eCommerce, finance, and banking professionals, understanding this practical application of AI helps you anticipate efficiency gains and regulatory considerations within your own sector.